Compare · Google taxonomy #5710
Hobbies & Creative Arts
Hobbies y artes creativas · Arts & Entertainment
n = 738 answers738 promptsOct 28, 2026Mexico
Hobbies y artes creativas
n = 190 answers190 promptsOct 27, 2026Leader Yamaha3.1%
United States
Hobbies & Creative Arts
n = 388 answers388 promptsOct 28, 2026Leader Yamaha3.5%
Spain
Hobbies y artes creativas
n = 160 answers160 promptsOct 28, 2026Leader Yamaha5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 9.8× higher in the US (4.7M asks a month) than in Spain (475.2K).
- Yamaha is the brand AI names most in all three countries.
- ChatGPT shows ads in 32.6% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.3× more often in the US (22.8% of answers) than in Mexico (9.8%).
- 2 of the top 5 brands are the same in all three countries: Yamaha and Roland.
- Amazon leads the shopping carousels in Mexico and Spain; Sweetwater in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
648.5K
4.7M
475.2K
Google searches / month
1.6M
11.3M
1.1M
Search trend
down −8%
Peak: Dec 2025
down −4%
Peak: Oct 2025
down −9%
Peak: Nov 2025
Cost per click
MX$3.59
High competition
$1.87
High competition
€0.33
High competition
Shopping carousel
9.8%
AI Mode 12.1% · ChatGPT 7.4%
22.8%
AI Mode 28% · ChatGPT 17.5%
11.2%
AI Mode 7.4% · ChatGPT 15%
Ads in answers
32.6%
31 ads seen
27.8%
54 ads seen
0%
0 ads seen
Brands named
149
Top 3 hold 6.2%
463
Top 3 hold 6.4%
126
Top 3 hold 8.6%
Concentration
Fragmented
HHI 77
Fragmented
HHI 40
Fragmented
HHI 102
Products in carousels
111
Median MX$8,372
299
Median $44.99
93
Median €204
Opportunity
High97
High96
High97
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
149 brands
United States
463 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
111 products
- 1Amazon21.4%14
- 2Mercado Libre17.9%22
- 3Gama Music5.5%3
United States
299 products
- 1Sweetwater11.7%29
- 2Walmart10.3%28
- 3Guitar Center8.9%21
Spain
93 products
- 1Amazon20.7%12
- 2thomann.es10.8%8
- 3brotherie es6.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure