Compare · Google taxonomy #574
Bathroom Accessories
Accesorios para el baño · Home & Garden
n = 64 answers64 promptsOct 28, 2026Mexico
Accesorios para el baño
n = 14 answers14 promptsOct 28, 2026Leader Helvex13%
United States
Bathroom Accessories
n = 36 answers36 promptsOct 28, 2026Leader OXO3.4%
Spain
Accesorios para el baño
n = 14 answers14 promptsOct 28, 2026Leader Roca10%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 29× higher in the US (288.3K asks a month) than in Spain (10.1K).
- AI answers show a shopping carousel 33.8% of the time in the US, but almost never in Mexico (0%).
- Search demand is growing in Mexico (+13%) but shrinking in the US (−28%) and Spain (−21%).
- ChatGPT shows ads in 38.9% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Helvex in Mexico, OXO in the US and Roca in Spain.
- Best opportunity: the US, scoring 74 (high) against 47 in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
21.7K
288.3K
10.1K
Google searches / month
52.4K
694.7K
24.2K
Search trend
up +13%
Peak: Sep 2026
down −28%
Peak: Oct 2025
down −21%
Peak: Apr 2026
Cost per click
MX$5.34
High competition
$1.20
High competition
€0.20
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
33.8%
AI Mode 17.6% · ChatGPT 50%
21.5%
AI Mode 0% · ChatGPT 42.9%
Ads in answers
14.3%
1 ads seen
38.9%
7 ads seen
0%
0 ads seen
Brands named
20
Top 3 hold 26.1%
55
Top 3 hold 10.2%
10
Top 3 hold 30%
Concentration
Fragmented
HHI 586
Fragmented
HHI 192
Fragmented
HHI 1,000
Products in carousels
0
No prices seen
63
Median $107
6
Median €27.74
Opportunity
Medium62
High74
Medium47
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
55 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Mercado Libre40%4
- 2Home Depot30%3
- 3Amazon10%1
United States
63 products
- 1Home Depot32.1%14
- 2Walmart11.1%6
- 3Wayfair9.9%7
Spain
6 products
- 1Leroy Merlin47.4%8
- 2Amazon21.1%4
- 3IKEA10.5%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure