Compare · Google taxonomy #5740
Dips & Spreads
Salsas y cremas para untar · Food, Beverages & Tobacco › Food Items
n = 42 answers42 promptsOct 28, 2026Mexico
Salsas y cremas para untar
n = 10 answers10 promptsOct 27, 2026Leader Goya22.2%
United States
Dips & Spreads
n = 20 answers20 promptsOct 28, 2026Leader Kraft Heinz4.8%
Spain
Salsas y cremas para untar
n = 12 answers12 promptsOct 28, 2026Leader Philadelphia20%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 16× higher in the US (504.9K asks a month) than in Spain (30.6K).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 4.2× more often in Mexico (35% of answers) than in Spain (8.4%).
- The top 3 brands hold 60% of mentions in Spain but 14.3% in the US: the US is the more open market.
- A different brand leads in each country: Goya in Mexico, Kraft Heinz in the US and Philadelphia in Spain.
- Best opportunity: the US, scoring 94 (high) against 74 in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
57.8K
504.9K
30.6K
Google searches / month
139.4K
1.2M
73.8K
Search trend
no change 0%
Peak: Jul 2026
down −6%
Peak: Mar 2026
down −10%
Peak: Oct 2025
Cost per click
MX$2.64
Low competition
$0.37
High competition
€0.15
Low competition
Shopping carousel
35%
AI Mode 50% · ChatGPT 20%
25%
AI Mode 0% · ChatGPT 50%
8.4%
AI Mode 0% · ChatGPT 16.7%
Ads in answers
20%
1 ads seen
50%
5 ads seen
0%
0 ads seen
Brands named
8
Top 3 hold 44.4%
21
Top 3 hold 14.3%
5
Top 3 hold 60%
Concentration
Fragmented
HHI 1,358
Fragmented
HHI 476
Moderate
HHI 2,000
Products in carousels
6
Median MX$70.50
12
Median $6.39
1
Median €1.05
Opportunity
High87
High94
High74
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
8 brands
United States
21 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
United States
12 products
Spain
1 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure