Compare · Google taxonomy #594
Lighting
Iluminación · Home & Garden
n = 64 answers64 promptsOct 28, 2026Mexico
Iluminación
n = 20 answers20 promptsOct 28, 2026Leader Alexa8.3%
United States
Lighting
n = 34 answers34 promptsOct 28, 2026Leader LightFixturesUSA4.6%
Spain
Iluminación
n = 10 answers10 promptsOct 28, 2026Leader Decofilia14.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 40× higher in the US (393.4K asks a month) than in Spain (9.9K).
- ChatGPT shows ads in 70.6% of these answers in the US vs 0% in Spain.
- AI answers show a shopping carousel 76.6% of the time in the US, but almost never in Spain (0%).
- The top 3 brands hold 42.9% of mentions in Spain but 11.5% in the US: the US is the more open market.
- A different brand leads in each country: Alexa in Mexico, LightFixturesUSA in the US and Decofilia in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
14.8K
393.4K
9.9K
Google searches / month
35.7K
948K
23.8K
Search trend
up +3%
Peak: Sep 2026
down −13%
Peak: Apr 2026
down −5%
Peak: Nov 2025
Cost per click
MX$2.95
High competition
$1.84
High competition
€0.37
High competition
Shopping carousel
10%
AI Mode 0% · ChatGPT 20%
76.6%
AI Mode 53.3% · ChatGPT 100%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
20%
2 ads seen
70.6%
18 ads seen
0%
0 ads seen
Brands named
12
Top 3 hold 25%
74
Top 3 hold 11.5%
7
Top 3 hold 42.9%
Concentration
Fragmented
HHI 833
Fragmented
HHI 163
Fragmented
HHI 1,429
Products in carousels
7
Median MX$760
175
Median $95.43
0
No prices seen
Opportunity
Medium57
High66
Low40
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
12 brands
United States
74 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
7 products
United States
175 products
Spain
0 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure