Compare · Google taxonomy #638
Kitchen & Dining
Cocina y comedor · Home & Garden
n = 988 answers948 promptsOct 28, 2026Mexico
Cocina y comedor
n = 232 answers212 promptsOct 27, 2026Leader VEVOR2.1%
United States
Kitchen & Dining
n = 518 answers518 promptsOct 28, 2026Leader Cuisinart2.8%
Spain
Cocina y comedor
n = 238 answers218 promptsOct 28, 2026Leader Cecotec5.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (5.2M asks a month) than in Spain (408.6K).
- ChatGPT shows ads in 38.6% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 2.8× more often in the US (34.7% of answers) than in Mexico (12.6%).
- A different brand leads in each country: VEVOR in Mexico, Cuisinart in the US and Cecotec in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
635K
5.2M
408.6K
Google searches / month
1.5M
12.6M
984.5K
Search trend
down −9%
Peak: Nov 2025
down −22%
Peak: Oct 2025
down −13%
Peak: Apr 2026
Cost per click
MX$3.42
High competition
$1.05
High competition
€0.19
High competition
Shopping carousel
12.6%
AI Mode 10.3% · ChatGPT 14.7%
34.7%
AI Mode 40.7% · ChatGPT 28.6%
18.3%
AI Mode 7% · ChatGPT 28.6%
Ads in answers
27.6%
32 ads seen
38.6%
100 ads seen
0%
0 ads seen
Brands named
160
Top 3 hold 6.2%
531
Top 3 hold 7.1%
174
Top 3 hold 8.8%
Concentration
Fragmented
HHI 78
Fragmented
HHI 48
Fragmented
HHI 89
Products in carousels
145
Median MX$1,184
708
Median $43.49
239
Median €48.50
Opportunity
High98
High93
High97
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
531 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
145 products
- 1Amazon29.2%33
- 2Mercado Libre19.5%33
- 3Walmart5.1%8
United States
708 products
- 1Walmart12.1%85
- 2Home Depot9.2%56
- 3Target5.9%48
Spain
239 products
- 1Amazon28.7%40
- 2Leroy Merlin6.2%15
- 3El Corte Inglés5.9%15
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure