Compare · Google taxonomy #6392
Tables
Mesas · Furniture
n = 40 answers40 promptsOct 28, 2026Mexico
Mesas
n = 10 answers10 promptsOct 27, 2026Leader KVISTBRO14.3%
United States
Tables
n = 20 answers20 promptsOct 28, 2026Leader West Elm10%
Spain
Mesas
n = 10 answers10 promptsOct 28, 2026Leader Kenay Home20%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 6.6× higher in the US (360.6K asks a month) than in Mexico (54.7K).
- ChatGPT shows ads in 40% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 3.5× more often in Spain (35% of answers) than in Mexico (10%).
- The top 3 brands hold 60% of mentions in Spain but 20% in the US: the US is the more open market.
- A different brand leads in each country: KVISTBRO in Mexico, West Elm in the US and Kenay Home in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
54.7K
360.6K
80K
Google searches / month
131.8K
869K
192.8K
Search trend
down −10%
Peak: Oct 2025
down −13%
Peak: Nov 2025
down −9%
Peak: Nov 2025
Cost per click
MX$4.82
High competition
$1.40
High competition
€0.28
High competition
Shopping carousel
10%
AI Mode 20% · ChatGPT 0%
30%
AI Mode 20% · ChatGPT 40%
35%
AI Mode 50% · ChatGPT 20%
Ads in answers
40%
2 ads seen
10%
1 ads seen
0%
0 ads seen
Brands named
7
Top 3 hold 42.9%
19
Top 3 hold 20%
5
Top 3 hold 60%
Concentration
Fragmented
HHI 1,429
Fragmented
HHI 550
Moderate
HHI 2,000
Products in carousels
27
Median MX$6,178
19
Median $219
61
Median €132
Opportunity
Medium50
High80
Medium55
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
7 brands
United States
19 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
27 products
- 1Amazon30.3%3
- 2Mercado Libre15.2%3
- 3Etsy12.1%1
United States
19 products
- 1Wayfair18.2%5
- 2IKEA9.1%3
- 3AllModern9.1%2
Spain
61 products
- 1Decoración Beltran12.3%2
- 2Amazon10.8%3
- 3Leroy Merlin9.2%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure