Compare · Google taxonomy #6433
Beds & Accessories
Camas y accesorios · Furniture
n = 20 answers20 promptsOct 28, 2026Mexico
Camas y accesorios
n = 6 answers6 promptsOct 27, 2026Leader Tempur9.1%
United States
Beds & Accessories
n = 8 answers8 promptsOct 28, 2026Leader Alden Design5%
Spain
Camas y accesorios
n = 6 answers6 promptsOct 28, 2026Leader Tempur12.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 6.9× higher in the US (299.1K asks a month) than in Spain (43.5K).
- ChatGPT shows ads in 33.3% of these answers in Mexico vs 0% in Spain.
- Tempur leads in Mexico and Spain; Alden Design in the US.
- Best opportunity: the US, scoring 78 (high) against 63 in Spain.
- Search demand is shrinking in every country (−9% to −14% year on year).
- A different store leads the shopping carousels in each country: Amazon in Mexico, Wayfair in the US and Colchón Direct in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
71.5K
299.1K
43.5K
Google searches / month
172.2K
720.7K
104.9K
Search trend
down −14%
Peak: Nov 2025
down −9%
Peak: Nov 2025
down −14%
Peak: Apr 2026
Cost per click
MX$5.82
High competition
$8.02
High competition
€1.32
High competition
Shopping carousel
33.3%
AI Mode 33.3% · ChatGPT 33.3%
37.5%
AI Mode 75% · ChatGPT 0%
33.4%
AI Mode 0% · ChatGPT 66.7%
Ads in answers
33.3%
1 ads seen
25%
1 ads seen
0%
0 ads seen
Brands named
11
Top 3 hold 27.3%
20
Top 3 hold 15%
8
Top 3 hold 37.5%
Concentration
Fragmented
HHI 909
Fragmented
HHI 500
Fragmented
HHI 1,250
Products in carousels
9
Median MX$4,304
14
Median $190
5
Median €206
Opportunity
High67
High78
Medium63
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
11 brands
United States
20 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
9 products
- 1Amazon40%2
- 2Bodega Aurrera10%1
- 3Coppel10%1
United States
14 products
- 1Wayfair33.3%3
- 2Saatva20%1
- 3Walmart13.3%2
Spain
5 products
- 1Colchón Direct33.3%2
- 2Colchones Vela16.7%1
- 3Hogarium16.7%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure