Mexico
Utensilios de mesa
n = 36 answers · 32 prompts · Oct 27, 2026 Open AH Leader Azul Histórico 3.3%
United States
Tableware
n = 48 answers · 48 prompts · Oct 28, 2026 Open LC Leader Le Creuset 7.8% Spain
Utensilios de mesa
n = 38 answers · 36 prompts · Oct 28, 2026 Open C Leader CaféTéArte 9.1% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI answers show a shopping carousel 39.1% of the time in the US, but almost never in Mexico (0%). AI demand is 7.1× higher in the US (425.3K asks a month) than in Spain (59.5K). ChatGPT shows ads in 44.4% of these answers in Mexico vs 0% in Spain. A different brand leads in each country: Azul Histórico in Mexico, Le Creuset in the US and CaféTéArte in Spain. No brand appears in the top 5 of more than one country: each market has its own winners. The top 3 brands hold 27.3% of mentions in Spain but 10% in Mexico: Mexico is the more open market. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
0%
AI Mode 0% · ChatGPT 0%
39.1%
AI Mode 36.4% · ChatGPT 41.7%
8.8%
AI Mode 7.1% · ChatGPT 10.5%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 122 answers116 promptsOct 28, 2026
