Compare · Google taxonomy #6792
Fireplaces
Chimeneas · Home & Garden
n = 6 answers6 promptsOct 28, 2026Mexico
Chimeneas
n = 2 answers2 promptsOct 27, 2026Leader HG Fire50%
United States
Fireplaces
n = 2 answers2 promptsOct 28, 2026Leader MantelsDirect33.3%
Spain
Chimeneas
n = 2 answers2 promptsOct 28, 2026Leader Fuego Difusión100%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 25× higher in the US (124.9K asks a month) than in Mexico (5K).
- A different brand leads in each country: HG Fire in Mexico, MantelsDirect in the US and Fuego Difusión in Spain.
- Best opportunity: Mexico, scoring 37 (low) against 14 in the US.
- Search demand is shrinking in every country (−56% to −75% year on year).
- A different store leads the shopping carousels in each country: Liverpool in Mexico, Fireplace Choice in the US and Leroy Merlin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
5K
124.9K
9.2K
Google searches / month
12.1K
301K
22.2K
Search trend
down −64%
Peak: Nov 2025
down −56%
Peak: Dec 2025
down −75%
Peak: Nov 2025
Cost per click
MX$2.84
High competition
$1.57
High competition
€0.24
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
50%
AI Mode 0% · ChatGPT 100%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
100%
1 ads seen
0%
0 ads seen
Brands named
2
Top 3 hold 100%
3
Top 3 hold 100%
1
Top 3 hold 100%
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
0
No prices seen
2
Median $3,806
0
No prices seen
Opportunity
Low37
Low14
Low32
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
2 brands
United States
3 brands
Spain
1 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
United States
2 products
Spain
0 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure