Compare · Google taxonomy #6928
Ladders
Escaleras de mano · Hardware › Tools › Ladders & Scaffolding
n = 6 answers6 promptsOct 28, 2026Mexico
Escaleras de mano
n = 2 answers2 promptsOct 27, 2026Leader Cuprum33.3%
United States
Ladders
n = 2 answers2 promptsOct 28, 2026Leader Werner100%
Spain
Escaleras de mano
n = 2 answers2 promptsOct 28, 2026No brand named in these answers
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 165× higher in the US (68.5K asks a month) than in Spain (415).
- Search demand is growing in Mexico (+21%) and the US (+7%) but shrinking in Spain (−9%).
- Best opportunity: the US, scoring 49 (medium) against 2 in Spain.
- A different brand leads in each country: Cuprum in Mexico and Werner in the US.
- A different store leads the shopping carousels in each country: Amazon in Mexico, Home Depot in the US and Leroy Merlin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
664
68.5K
415
Google searches / month
1.6K
165K
1K
Search trend
up +21%
Peak: Aug 2026
up +7%
Peak: Aug 2026
down −9%
Peak: Nov 2025
Cost per click
MX$4.50
High competition
$1.35
High competition
€0.22
High competition
Shopping carousel
50%
AI Mode 100% · ChatGPT 0%
50%
AI Mode 0% · ChatGPT 100%
50%
AI Mode 0% · ChatGPT 100%
Ads in answers
0%
0 ads seen
100%
1 ads seen
0%
0 ads seen
Brands named
3
Top 3 hold 100%
1
Top 3 hold 100%
0
No brand named
Concentration
Not enough data
Needs more answers
Not enough data
Needs more answers
Not enough data
Needs more answers
Products in carousels
2
Median MX$3,474
4
Median $229
1
Median €81.99
Opportunity
Low44
Medium49
Low2
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
3 brands
United States
1 brands
Spain
0 brands
No brand named in these answers
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
2 products
United States
4 products
Spain
1 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure