Compare · Google taxonomy #729
Pool & Spa
Piscina y spa · Home & Garden
n = 72 answers72 promptsOct 28, 2026Mexico
Piscina y spa
n = 12 answers12 promptsOct 27, 2026Leader Aiper5.9%
United States
Pool & Spa
n = 40 answers40 promptsOct 28, 2026Leader Vinyl Works3%
Spain
Piscina y spa
n = 20 answers20 promptsOct 28, 2026Leader Bestway6.9%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- Shopping carousels show up 8.9× more often in the US (44.7% of answers) than in Spain (5%).
- AI demand is 5.2× higher in the US (552K asks a month) than in Mexico (106.9K).
- ChatGPT shows ads in 35% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Aiper in Mexico, Vinyl Works in the US and Bestway in Spain.
- Only Intex makes the top 5 in all three countries; the rest of each ranking is local.
- Search demand is growing in every country (+31% to +66% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
106.9K
552K
142K
Google searches / month
257.6K
1.3M
342.2K
Search trend
up +66%
Peak: Jan 2026
up +31%
Peak: Jun 2026
up +34%
Peak: Feb 2026
Cost per click
MX$5.54
High competition
$2.42
High competition
€0.34
High competition
Shopping carousel
8.4%
AI Mode 0% · ChatGPT 16.7%
44.7%
AI Mode 29.4% · ChatGPT 60%
5%
AI Mode 0% · ChatGPT 10%
Ads in answers
33.3%
2 ads seen
35%
10 ads seen
0%
0 ads seen
Brands named
17
Top 3 hold 17.6%
62
Top 3 hold 9.1%
28
Top 3 hold 13.8%
Concentration
Fragmented
HHI 588
Fragmented
HHI 170
Fragmented
HHI 369
Products in carousels
2
Median MX$19,281
45
Median $471
3
Median €2,479
Opportunity
High78
High83
High88
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
17 brands
United States
62 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
2 products
- 1Mercado Libre50%2
- 2Amazon25%1
- 3Coppel25%1
United States
45 products
- 1Home Depot11.8%6
- 2Walmart9.8%5
- 3Pool Warehouse7.8%2
Spain
3 products
- 1Leroy Merlin50%4
- 2Elk Sport12.5%1
- 3ManoMano12.5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure