Compare · Google taxonomy #783
Media
Multimedia
n = 44 answers44 promptsOct 28, 2026Mexico
Multimedia
n = 10 answers10 promptsOct 27, 2026Leader IMSLP3.6%
United States
Media
n = 22 answers22 promptsOct 28, 2026Leader Philips4.3%
Spain
Multimedia
n = 12 answers12 promptsOct 28, 2026Leader Apple Books8.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 90.9% of these answers in the US vs 0% in Spain.
- AI answers show a shopping carousel 13.7% of the time in the US, but almost never in Spain (0%).
- AI demand is 7× higher in the US (556.4K asks a month) than in Spain (79.7K).
- Search demand is growing in Mexico (+9%) but shrinking in Spain (−12%).
- A different brand leads in each country: IMSLP in Mexico, Philips in the US and Apple Books in Spain.
- Best opportunity: Spain, scoring 25 (low) against 0 in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
88.8K
556.4K
79.7K
Google searches / month
213.9K
1.3M
192K
Search trend
up +9%
Peak: Dec 2025
down −4%
Peak: Oct 2025
down −12%
Peak: Apr 2026
Cost per click
MX$9.92
Low competition
$4.15
Low competition
€0.83
Low competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
13.7%
AI Mode 0% · ChatGPT 27.3%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
60%
3 ads seen
90.9%
11 ads seen
0%
0 ads seen
Brands named
28
Top 3 hold 10.7%
43
Top 3 hold 13%
22
Top 3 hold 17.4%
Concentration
Fragmented
HHI 357
Fragmented
HHI 246
Fragmented
HHI 473
Products in carousels
0
No prices seen
9
Median $20.95
0
No prices seen
Opportunity
Low6
Low0
Low25
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
43 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Amazon100%1
United States
9 products
- 1Target21.4%2
- 2Amazon14.3%2
- 3Barnes & Noble7.1%1
Spain
0 products
- 1Amazon66.7%2
- 2MediaMarkt33.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure