Compare · Google taxonomy #8
Arts & Entertainment
Arte y ocio
n = 880 answers880 promptsOct 28, 2026Mexico
Arte y ocio
n = 230 answers230 promptsOct 27, 2026Leader Yamaha2.7%
United States
Arts & Entertainment
n = 454 answers454 promptsOct 28, 2026Leader Yamaha2.9%
Spain
Arte y ocio
n = 196 answers196 promptsOct 28, 2026Leader Yamaha3.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 9.7× higher in the US (5.4M asks a month) than in Spain (554K).
- Yamaha is the brand AI names most in all three countries.
- ChatGPT shows ads in 38.3% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.4× more often in the US (21.5% of answers) than in Spain (9%).
- 2 of the top 5 brands are the same in all three countries: Yamaha and Roland.
- Best opportunity: Mexico, scoring 75 (high) against 56 in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
836.3K
5.4M
554K
Google searches / month
2M
12.9M
1.3M
Search trend
down −14%
Peak: Oct 2025
down −7%
Peak: Oct 2025
down −10%
Peak: Nov 2025
Cost per click
MX$3.48
High competition
$2.05
High competition
€0.39
High competition
Shopping carousel
10.6%
AI Mode 13.3% · ChatGPT 7.8%
21.5%
AI Mode 25.3% · ChatGPT 17.6%
9%
AI Mode 5.9% · ChatGPT 12.2%
Ads in answers
38.3%
44 ads seen
33.9%
85 ads seen
0%
0 ads seen
Brands named
171
Top 3 hold 5.5%
564
Top 3 hold 5.3%
168
Top 3 hold 6.6%
Concentration
Fragmented
HHI 66
Fragmented
HHI 31
Fragmented
HHI 73
Products in carousels
140
Median MX$1,251
353
Median $35.49
93
Median €204
Opportunity
High75
Medium56
High75
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
171 brands
United States
564 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
140 products
- 1Amazon24.2%20
- 2Mercado Libre21.4%30
- 3Gama Music4.4%3
United States
353 products
- 1Walmart10.9%36
- 2Sweetwater9.6%29
- 3Guitar Center7.7%22
Spain
93 products
- 1Amazon23.6%18
- 2thomann.es9.8%8
- 3brotherie es5.7%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure