Compare · Google taxonomy #888
Vehicles & Parts
Vehículos y recambios
n = 244 answers244 promptsOct 28, 2026Mexico
Vehículos y recambios
n = 44 answers44 promptsOct 27, 2026Leader Manhattan3.2%
United States
Vehicles & Parts
n = 164 answers164 promptsOct 28, 2026Leader Valvoline1.7%
Spain
Vehículos y recambios
n = 36 answers36 promptsOct 28, 2026Leader Kärcher3.9%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 24× higher in the US (1M asks a month) than in Spain (42.9K).
- ChatGPT shows ads in 50% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 2.8× more often in the US (23.5% of answers) than in Spain (8.4%).
- A different brand leads in each country: Manhattan in Mexico, Valvoline in the US and Kärcher in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Best opportunity: the US, scoring 25 (low) against 0 in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
88.6K
1M
42.9K
Google searches / month
213.5K
2.5M
103.4K
Search trend
down −5%
Peak: Apr 2026
down −17%
Peak: Dec 2025
up +4%
Peak: Sep 2026
Cost per click
MX$2.35
High competition
$1.26
High competition
€0.23
High competition
Shopping carousel
9.8%
AI Mode 10.5% · ChatGPT 9.1%
23.5%
AI Mode 26.3% · ChatGPT 20.7%
8.4%
AI Mode 0% · ChatGPT 16.7%
Ads in answers
45.5%
10 ads seen
50%
51 ads seen
0%
0 ads seen
Brands named
62
Top 3 hold 6.3%
245
Top 3 hold 4.5%
44
Top 3 hold 11.8%
Concentration
Fragmented
HHI 164
Fragmented
HHI 49
Fragmented
HHI 250
Products in carousels
14
Median MX$665
172
Median $46.99
8
Median €179
Opportunity
Low13
Low25
Low0
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
62 brands
United States
245 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
14 products
- 1Mercado Libre33.3%12
- 2AutoZone11.1%4
- 3Walmart8.3%3
United States
172 products
- 1Walmart15.2%22
- 2Etsy10.3%5
- 3AutoZone5.9%11
Spain
8 products
- 1Amazon25%4
- 2Leroy Merlin12.5%2
- 3Norauto12.5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure