Compare · Google taxonomy #950
Office Equipment
Equipos para oficina · Office Supplies
n = 46 answers46 promptsOct 28, 2026Mexico
Equipos para oficina
n = 14 answers14 promptsOct 27, 2026Leader Casio7.7%
United States
Office Equipment
n = 20 answers20 promptsOct 28, 2026Leader Texas Instruments7.4%
Spain
Equipos para oficina
n = 12 answers12 promptsOct 28, 2026Leader Casio10%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 70% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 7× more often in the US (58.8% of answers) than in Spain (8.4%).
- AI demand is 8.7× higher in the US (365.9K asks a month) than in Spain (42K).
- Search demand is growing in Mexico (+11%) and the US (+40%) but shrinking in Spain (−21%).
- Best opportunity: Mexico, scoring 91 (high) against 61 in the US.
- Casio leads in Mexico and Spain; Texas Instruments in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
124.5K
365.9K
42K
Google searches / month
300.1K
881.7K
101.1K
Search trend
up +11%
Peak: Sep 2026
up +40%
Peak: Sep 2026
down −21%
Peak: Dec 2025
Cost per click
MX$2.67
High competition
$0.99
High competition
€0.08
High competition
Shopping carousel
21.5%
AI Mode 14.3% · ChatGPT 28.6%
58.8%
AI Mode 37.5% · ChatGPT 80%
8.4%
AI Mode 0% · ChatGPT 16.7%
Ads in answers
0%
0 ads seen
70%
10 ads seen
0%
0 ads seen
Brands named
24
Top 3 hold 19.2%
25
Top 3 hold 18.5%
18
Top 3 hold 25%
Concentration
Fragmented
HHI 444
Fragmented
HHI 425
Fragmented
HHI 600
Products in carousels
6
Median MX$1,732
46
Median $139
5
Median €75.40
Opportunity
High91
Medium61
High69
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
24 brands
United States
25 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
6 products
United States
46 products
Spain
5 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure