Compare · Google taxonomy #956
Paper Products
Productos de papel · Office Supplies › General Office Supplies
n = 46 answers46 promptsOct 28, 2026Mexico
Productos de papel
n = 12 answers12 promptsOct 27, 2026Leader 360imprimir14.3%
United States
Paper Products
n = 24 answers24 promptsOct 28, 2026Leader Leuchtturm19172.6%
Spain
Productos de papel
n = 10 answers10 promptsOct 28, 2026Leader BBVA7.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 29× higher in the US (429.2K asks a month) than in Spain (15K).
- ChatGPT shows ads in 66.7% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 3.5× more often in the US (43.2% of answers) than in Spain (12.5%).
- A different brand leads in each country: 360imprimir in Mexico, Leuchtturm1917 in the US and BBVA in Spain.
- The top 3 brands hold 28.6% of mentions in Mexico but 7.9% in the US: the US is the more open market.
- A different store leads the shopping carousels in each country: Amazon in Mexico, Staples in the US and Etsy in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
51.7K
429.2K
15K
Google searches / month
124.6K
1M
36.1K
Search trend
down −4%
Peak: Mar 2026
up +4%
Peak: Feb 2026
down −73%
Peak: Oct 2025
Cost per click
MX$7.91
Low competition
$3.99
High competition
€1.41
High competition
Shopping carousel
20%
AI Mode 40% · ChatGPT 0%
43.2%
AI Mode 36.4% · ChatGPT 50%
12.5%
AI Mode 25% · ChatGPT 0%
Ads in answers
16.7%
1 ads seen
66.7%
12 ads seen
0%
0 ads seen
Brands named
13
Top 3 hold 28.6%
70
Top 3 hold 7.9%
13
Top 3 hold 23.1%
Concentration
Fragmented
HHI 816
Fragmented
HHI 152
Fragmented
HHI 769
Products in carousels
18
Median MX$256
33
Median $10.98
10
Median €77.50
Opportunity
High96
High93
High92
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
13 brands
United States
70 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
18 products
United States
33 products
Spain
10 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure