Category · Spain
Building Materials
132.6K estimated AI asks a month. AI answers name 28 brands with no clear leader and show native product carousels in 30% of AI Mode and 16.7% of ChatGPT answers.
Taxonomy #115Level 2n = 48 answers48 promptsupdated Oct 28, 2026AI Mode24ChatGPT24
AI demand / mo
132.6K
319.6K Google searches
CPC €0.26 · High comp.
12-month trend
+6%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
28
Fragmented · HHI 357
n = 24 answers
Native catalog
AI Mode30%
ChatGPT16.7%
129 distinct products
n = 48 answers
Ad rate
0%ChatGPT
No ads captured
n = 24 answers
Opportunity
91
High
91 / 100
- Demand
- p91
- Open
- 89
- Ads
- 0
n = 48 answers
Subcategories
22 subcategories · size = AI demand · colour = opportunity
80Lumber & Sheet Stock12.7%16.8K AI asks / mo77Windows10.4%13.7K AI asks / mo75Drywall8.5%11.2K AI asks / mo75Flooring & Carpet8.5%11.2K AI asks / mo64Door Hardware8%10.6K AI asks / mo72Glass6.9%9.2K AI asks / mo72Staircases6.9%9.2K AI asks / mo68Countertops5.7%7.5K AI asks / mo68Siding5.7%7.5K AI asks / mo62Insulation4.6%6.1K AI asks / mo57Wall & Ceiling Tile3.8%5K AI asks / mo57Wall Paneling3.8%5K AI asks / mo50Weather Stripping & Weatherization Supplies3.1%4.1K AI asks / mo47Roofing2.8%3.8K AI asks / mo47Doors2.8%Hatches2.5%41Molding2.1%2.7K AI asks / moShutters0.6%Handrails & Railing Systems
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 48 answers48 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Building Materials answers
n = 24 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 357Leader 3.6%Top 3 10.7%
Fragmented: no brand dominates. The top 3 hold 10.7% of mentions; the leader 3.6%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode24