Ads · Spain
Ads inside AI answers
Who pays to appear when people in Spain ask AI what to buy: the sponsored placements inside ChatGPT answers and the Google ads around the AI Overview, measured with real shopping questions.
n = 2,886 answers2,786 promptsOct 28, 2026Ads library updated Oct 29, 2026ChatGPT ads: Nearly off · last ad Oct 28, 2026
ChatGPT ad rate
0.3%
down −10 ppin Oct
14 ads captured
Advertisers
8
#1 Omnitel
in ChatGPT answers
Buying answers
0.1%
with a ChatGPT ad
n = 1,443 answersOct 28, 2026
Google ad rate
5%
pages with AI Overview
174 ads captured
Who pays to appear
The leading advertisers of each engine, with their share of its ads.
ChatGPT· inside the answers
- Omnitel28.6%
- Obscura Experiences14.3%
- By Caluem SL14.3%
Google· next to the AI Overview
- Restaurantes para todos10.9%
- GetYourGuide4.6%
- New Breed Marketing4.6%
Product categories
Where ChatGPT shows the most ads
Categories of the Spain sample with at least 8 ChatGPT answers, by share of answers with an ad.
Top advertisers in product answers
Share of ad impressions across every category
- 1DimeCuba100%2
n = 1,443 answersOct 28, 20262 ads
ChatGPT
The ChatGPT ads library · Spain
Every tracked shopping question since Jun 2026, across industries.
Top advertisers
Share of all ChatGPT ads seen
- 1Omnitel28.6%
- 2Obscura Experiences14.3%
- 3By Caluem SL14.3%
- 4DimeCuba14.3%
- 5Hanami87.1%
14 ads · 8 advertisers+3 more in the library
Industries with the most ads
Where the sponsored answers concentrate
Industry · share of adsAd rate
- Administrative and Support Services57.1%4.3%
- Retail35.7%0.2%
- Accommodation Services7.1%1%
Share of all ChatGPT ads · ad rate = share of that industry's answers that carried one.
Answers with an ad, by month
0%
0%
0%
10%
0.1%
JunJulAugSepOct
Ad formats
Formats were not recorded for these ads.
Prices in product ads
Not enough priced product ads in Spain yet.
The ads, as ChatGPT shows them
See every ad- DimeCubaSponsored
Maíz dulce en grano choclo (300g) Oderich
• País de procedencia: Brasil • Marca:…
Oct 2026 · Other
- My Pasta My ArtSponsored
Fresh pasta in Malasaña
Book a table and enjoy fresh handmade…
Sep 2026 · Other
- OmnitelSponsored
Agencia de eventos corporativos B2B
Servicios para tu participación en ferias y…
Sep 2026 · Technology
Google · AI Overviews
Google ads next to the AI Overview
Paid search ads on results pages that also show an AI Overview, since Dec 2025.
Top advertisers
Share of the Google ads seen on these pages
- 1Restaurantes para todos10.9%
- 2GetYourGuide4.6%
- 3New Breed Marketing4.6%
- 4civitatis.com4%
- 5Restaurantes Para Todos4%
174 ads · 72 advertisers+5 more in the library
Results pages with an AI Overview
- With any ad
- 5%
- With a text ad
- 5%
- With a Shopping ad
- 0%
Ad formats
- Text ad100%
Where the ad sits
Seen with a real browser: inside the AI Overview box, right after it, or elsewhere on the page. Pick a placement.
Not captured in Spain yet
Placement around the AI Overview is read from real browser sessions; so far they cover Mexico.
Ads are counted on real shopping questions run in ChatGPT and in Google search for Spain. The library shows only what can be published: advertiser, headline, first words, month and category. The landing pages and full copy stay in the full ads library. How we measure