34K estimated AI asks a month. AI answers name 4 brands (the top 3 hold 75%) and show no native product carousel.
11 subcategories · size = AI demand · colour = opportunity
3 subcategories without search demand data are listed in the .
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Building Consumables answers
Moderately concentrated: the top 3 hold 75% of mentions; the leader 25%.
Product categories: Google answers only, for now