98.2K estimated AI asks a month. AI answers name 18 brands with no clear leader, show no native product carousel, and carry ads in 28.6% of ChatGPT answers.
11 subcategories · size = AI demand · colour = opportunity
3 subcategories without search demand data are listed in the .
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Building Consumables answers
Fragmented: no brand dominates. The top 3 hold 16.7% of mentions; the leader 5.6%.
Product categories: Google answers only, for now