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Built from real AI answers to our own prompts.English·Español

All categories
Food, Beverages & Tobacco
Food Items
Cooking & Baking Ingredients

Category · United States

Cooking & Baking Ingredients

905.4K estimated AI asks a month. AI answers name 73 brands with no clear leader, show native product carousels in 31.6% of AI Mode and 28.6% of ChatGPT answers, and carry ads in 62.9% of ChatGPT answers.

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Taxonomy #2660Level 3n = 70 answers·70 prompts·updated Oct 28, 2026AI Mode35ChatGPT35

AI demand / mo

905.4K

2.2M Google searches

CPC $0.73 · High comp.

12-month trend

−12%

Peak Oct

Oct 2025 – Sep 2026

Brands seen

73

Fragmented · HHI 159

W

BR

P

TJ

B

n = 35 answers

Native catalog

AI Mode31.6%

ChatGPT28.6%

53 distinct products

W

T

A

n = 70 answers

Ad rate

62.9%ChatGPT

22 ads · 16 advertisers

SV

A

NF

n = 35 answers

Opportunity

93

High

93 / 100

Demand: p99
Open: 89
Ads: 63

n = 70 answers

Subcategories

36 subcategories · size = AI demand · colour = opportunity

Colour the map by

50Baking Soda9.2%83.4K AI asks / mo 50Marshmallows9.2%83.4K AI asks / mo 91Flour7.6%68.5K AI asks / mo

91Molasses7.6%68.5K AI asks / mo 49Vinegar7.6%68.5K AI asks / mo

45Baking Powder6.2%56K AI asks / mo 45Sugar & Sweeteners6.2%56K AI asks / mo 40Yeast5%45.7K AI asks / mo 36Floss Sugar4.1%37.6K AI asks / mo 81Cooking Oils3.4%30.7K AI asks / mo 81Frosting & Icing3.4%30.7K AI asks / mo 81Meal3.4%30.7K AI asks / mo 78Baking Mixes2.8%25.1K AI asks / mo 78Cooking Wine2.8%25.1K AI asks / mo 26Tomato Paste2.8%25.1K AI asks / mo 78Unflavored Gelatin2.8%25.1K AI asks / mo 79Dough2.5%23K AI asks / mo 75Tapioca Pearls2.3%20.5K AI asks / mo 20Bread Crumbs1.9%16.8K AI asks / mo 20Corn Syrup1.9%16.8K AI asks / mo 71Egg Replacers1.9%16.8K AI asks / mo Food Coloring1.2%Lemon & Lime Juice1%Baking Chips0.7%Bean Paste0.7%Baking Chocolate Cookie Decorating Kits Batter & Coating Mixes

Size: AI asks / moOpportunityLowMediumHighNot sampled

What AI answers show

Brands, stores, products, ads and sources in the sampled answers

n = 70 answers·70 prompts·Oct 28, 2026

Brands AI recommends

Share of brand mentions in Cooking & Baking Ingredients answers

1Wiltonavg. #5.55%4
2Bob's Red Millavg. #1.73.8%3
3Pillsburyavg. #2.52.5%2
4Trader Joe'savg. #5.02.5%2
5Baker'savg. #1.01.3%1

+25 more brandsFree with an AI Rankia accountLog in to see all

n = 35 answersGoogle AI Mode and AI Overviews answers

Market concentrationFragmented

FragmentedModerateConcentrated

HHI 159Leader 5%Top 3 11.3%

Fragmented: no brand dominates. The top 3 hold 11.3% of mentions; the leader 5%.

Answers behind the ranking

Product categories: Google answers only, for now

Google AI Mode35

About these numbers

Sample: 70 real AI answers to 70 prompts across 35 sampled niches, Oct 28, 2026 – Oct 28, 2026. Demand: Google Keyword Planner, Oct 2025 – Sep 2026.

Product categories: brand visibility and cited sources come from Google AI Mode and AI Overview answers only. ChatGPT brand mentions and ChatGPT citations are left out for now: the first ChatGPT run of these prompts went through an API path instead of the real ChatGPT app. The real-app monthly run of 27-Nov-2026 replaces it. ChatGPT already counts for native shopping cards and ads.
Shopping captures are still pending for about 9% of answers; shopping figures cover the captures already closed.
Demand: Google Keyword Planner monthly searches, Oct-2025 to Sep-2026 (12-month average). AI asks per month are estimated from Google volume × the share of commercial searches each AI engine already answers.
CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28.
Product categories: every sampled niche gets the same two prompts in every country, a short product search (Google AI Mode) and a buying question (ChatGPT). Native shopping figures count only real product cards (price, store or catalog link), never products read from the answer text.
Answers are refreshed monthly; the next refresh is around 27-Nov-2026.