Ads · United States
Ads inside AI answers
Who pays to appear when people in the United States ask AI what to buy: the sponsored placements inside ChatGPT answers and the Google ads around the AI Overview, measured with real shopping questions.
n = 6,312 answers6,312 promptsOct 28, 2026Ads library updated Oct 29, 2026ChatGPT ads: Live
ChatGPT ad rate
29.5%
up +23.2 ppin Oct
2.5K ads captured
Advertisers
1,052
#1 Zoro
in ChatGPT answers
Buying answers
37%
with a ChatGPT ad
n = 3,156 answersOct 28, 2026
Google ad rate
30.6%
pages with AI Overview
5.2K ads captured
Who pays to appear
The leading advertisers of each engine, with their share of its ads.
ChatGPT· inside the answers
- Zoro2.5%
- Expedia1.4%
- Wayfair0.8%
Google· next to the AI Overview
- Semrush5.7%
- Toptal3.6%
- tryprofound.com3.1%
Product categories
Where ChatGPT shows the most ads
Categories of the the United States sample with at least 8 ChatGPT answers, by share of answers with an ad.
| # | i | |
|---|---|---|
| 1 | Vehicle FluidsVehicles & Parts › … › Vehicle Maintenance, Care & Decor | 100% |
| 2 | Media | 90.9% |
| 3 | BeddingHome & Garden › Linens & Bedding | 81.8% |
| 4 | Office InstrumentsOffice Supplies | 80% |
| 5 | Writing & Drawing InstrumentsOffice Supplies › Office Instruments | 80% |
| 6 | TelephonyElectronics › Communications | 76.9% |
| 7 | General Office SuppliesOffice Supplies | 76% |
| 8 | Linens & BeddingHome & Garden | 75% |
| 9 | Building ConsumablesHardware | 75% |
| 10 | Print, Copy, Scan & FaxElectronics | 75% |
Top advertisers in product answers
Share of ad impressions across every category
- 1Zoro4.9%61
- 2Amazon1.7%21
- 3SupplyHouse.com1.6%19
n = 3,156 answersOct 28, 20261,258 ads
ChatGPT
The ChatGPT ads library · United States
Every tracked shopping question since Jun 2026, across industries.
Top advertisers
Share of all ChatGPT ads seen
- 1Zoro2.5%
- 2Expedia1.4%
- 3Wayfair0.8%
- 4SupplyHouse.com0.8%
- 5General Medicine0.8%
2,509 ads · 1,052 advertisers+5 more in the library
Industries with the most ads
Where the sponsored answers concentrate
Industry · share of adsAd rate
- Retail56.1%33.7%
- Professional Services15.2%22.8%
- Technology, Information and Media8.5%24.8%
- Financial Services5.1%36.8%
- Manufacturing4.2%20.4%
- Hospitals and Health Care4.2%48.2%
Share of all ChatGPT ads · ad rate = share of that industry's answers that carried one.
Answers with an ad, by month
14%
8.8%
11%
12%
35%
JunJulAugSepOct
Ad formats
- Brand ad93.9%
- Product ad (catalog)6.1%
Counts the 26.8% of ads whose format was recorded.
Prices in product ads
Typical price
$500
With a discount
24.4%
typically −41.5%
Median of the prices shown on ChatGPT product ads. Products differ a lot: a reference, not a basket.
The ads, as ChatGPT shows them
See every ad- yellowHEAD LTDSponsored
Your digital partner for business growth
Combine innovative digital marketing strategies and data-driven…
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- BrainlabsSponsored
250+ Brands Already Have
Independent and founder-led, so we call it…
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- BrolikSponsored
Brolik: Digital Marketing Agency in Philly
We build brands, grow businesses, and craft…
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Google · AI Overviews
Google ads next to the AI Overview
Paid search ads on results pages that also show an AI Overview, since Dec 2025.
Top advertisers
Share of the Google ads seen on these pages
- 1Semrush5.7%
- 2Toptal3.6%
- 3tryprofound.com3.1%
- 4Breef2.6%
- 5Thrive Digital2.2%
5,194 ads · 929 advertisers+5 more in the library
Results pages with an AI Overview
- With any ad
- 30.6%
- With a text ad
- 30.6%
- With a Shopping ad
- 0%
Ad formats
- Text ad100%
Where the ad sits
Seen with a real browser: inside the AI Overview box, right after it, or elsewhere on the page. Pick a placement.
Not captured in the United States yet
Placement around the AI Overview is read from real browser sessions; so far they cover Mexico.
Ads are counted on real shopping questions run in ChatGPT and in Google search for the United States. The library shows only what can be published: advertiser, headline, first words, month and category. The landing pages and full copy stay in the full ads library. How we measure