Category · United States
Cat Supplies
229.5K estimated AI asks a month. AI answers name 32 brands with no clear leader, show native product carousels in 27.3% of AI Mode and 45.5% of ChatGPT answers, and carry ads in 36.4% of ChatGPT answers.
Taxonomy #4Level 3n = 22 answers22 promptsupdated Oct 28, 2026AI Mode11ChatGPT11
AI demand / mo
229.5K
553K Google searches
CPC $1.57 · High comp.
12-month trend
−35%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
32
Fragmented · HHI 321
n = 11 answers
Native catalog
AI Mode27.3%
ChatGPT45.5%
31 distinct products
n = 22 answers
Ad rate
36.4%ChatGPT
4 ads · 4 advertisers
n = 11 answers
Opportunity
95
High
95 / 100
- Demand
- p93
- Open
- 88
- Ads
- 36
n = 22 answers
Subcategories
11 subcategories · size = AI demand · colour = opportunity
89Cat Toys24.4%56K AI asks / mo86Cat Litter19.9%45.7K AI asks / mo40Cat Litter Boxes19.9%45.7K AI asks / mo81Cat Furniture13.4%30.7K AI asks / mo71Cat Beds7.3%16.8K AI asks / mo20Cat Treats7.3%16.8K AI asks / mo12Cat Furniture Accessories2.7%6.1K AI asks / mo55Cat Litter Box Mats2.2%5K AI asks / moCat Apparel1.8%Cat FoodCat Litter Box Liners
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 22 answers22 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Cat Supplies answers
n = 11 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 321Leader 6.1%Top 3 12.1%
Fragmented: no brand dominates. The top 3 hold 12.1% of mentions; the leader 6.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode11