Category · United States
Scopes
94.5K estimated AI asks a month. AI answers name 6 brands (the top 3 hold 50%), show native product carousels in 50% of AI Mode and 33.3% of ChatGPT answers, and carry ads in 100% of ChatGPT answers.
Taxonomy #4040Level 3n = 6 answers6 promptsupdated Oct 28, 2026Low sampleAI Mode3ChatGPT3
AI demand / mo
94.5K
227.7K Google searches
CPC $0.95 · High comp.
12-month trend
−16%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
6
Moderate · HHI 1,667
n = 3 answers
Native catalog
AI Mode50%
ChatGPT33.3%
9 distinct products
n = 6 answers
Ad rate
100%ChatGPT
4 ads · 4 advertisers
n = 3 answers
Opportunity
44
Low
44 / 100
- Demand
- p84
- Open
- 50
- Ads
- 100
n = 6 answers
Subcategories
3 subcategories · size = AI demand · colour = opportunity
49Telescopes72.5%68.5K AI asks / mo20Weapon Scopes & Sights17.8%16.8K AI asks / mo15Spotting Scopes9.7%9.2K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 6 answers6 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Scopes answers
n = 3 answersGoogle AI Mode and AI Overviews answers
Market concentrationModerate
FragmentedModerateConcentrated
HHI 1,667Leader 16.7%Top 3 50%
Moderately concentrated: the top 3 hold 50% of mentions; the leader 16.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode3