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The market data of AI answers: what Google AI Mode, ChatGPT and AI Overviews recommend in every product category, country by country.

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Built from real AI answers to our own prompts.English·Español

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Arts & Entertainment
Hobbies & Creative Arts
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Art & Crafting Materials
Pottery & Sculpting Materials

Category · United States

Pottery & Sculpting Materials

85.4K estimated AI asks a month. AI answers name 5 brands (the top 3 hold 60%) and show no native product carousel.

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Taxonomy #44Level 5n = 6 answers·6 prompts·updated Oct 28, 2026Low sampleAI Mode3ChatGPT3

AI demand / mo

85.4K

205.8K Google searches

CPC $0.86 · High comp.

12-month trend

+29%

Peak Sep

Oct 2025 – Sep 2026

Brands seen

5

Moderate · HHI 2,000

ACNOPDI

n = 3 answers

Native catalog

AI Mode0%

ChatGPT0%

n = 6 answers

Ad rate

0%ChatGPT

No ads captured

n = 3 answers

Opportunity

90

High

90 / 100

Demand: p95
Open: 40
Ads: 0

n = 6 answers

Subcategories

4 subcategories · size = AI demand · colour = opportunity

Colour the map by

100Clay & Modeling Dough98.3%84K AI asks / mo

Size: AI asks / moOpportunityLowMediumHighNot sampled

What AI answers show

Brands, stores, products, ads and sources in the sampled answers

n = 6 answers·6 prompts·Oct 28, 2026

Brands AI recommends

Share of brand mentions in Pottery & Sculpting Materials answers

1Argoavg. #1.020%1
2Clayavg. #1.020%1
3Nature of Artavg. #2.020%1
4Play-Dohavg. #3.020%1
5Instructablesavg. #5.020%1

n = 3 answersGoogle AI Mode and AI Overviews answers

Market concentrationModerate

FragmentedModerateConcentrated

HHI 2,000Leader 20%Top 3 60%

Moderately concentrated: the top 3 hold 60% of mentions; the leader 20%.

Answers behind the ranking

Product categories: Google answers only, for now

Google AI Mode3

About these numbers

Sample: 6 real AI answers to 6 prompts across 3 sampled niches, Oct 28, 2026 – Oct 28, 2026. Demand: Google Keyword Planner, Oct 2025 – Sep 2026.

Product categories: brand visibility and cited sources come from Google AI Mode and AI Overview answers only. ChatGPT brand mentions and ChatGPT citations are left out for now: the first ChatGPT run of these prompts went through an API path instead of the real ChatGPT app. The real-app monthly run of 27-Nov-2026 replaces it. ChatGPT already counts for native shopping cards and ads.
Shopping captures are still pending for about 9% of answers; shopping figures cover the captures already closed.
Demand: Google Keyword Planner monthly searches, Oct-2025 to Sep-2026 (12-month average). AI asks per month are estimated from Google volume × the share of commercial searches each AI engine already answers.
CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28.
Product categories: every sampled niche gets the same two prompts in every country, a short product search (Google AI Mode) and a buying question (ChatGPT). Native shopping figures count only real product cards (price, store or catalog link), never products read from the answer text.
Answers are refreshed monthly; the next refresh is around 27-Nov-2026.