Category · United States
Hunting & Shooting
251.9K estimated AI asks a month. AI answers name 69 brands with no clear leader, show native product carousels in 4.8% of AI Mode and 9.1% of ChatGPT answers, and carry ads in 9.1% of ChatGPT answers.
Taxonomy #499824Level 3n = 44 answers44 promptsupdated Oct 28, 2026AI Mode22ChatGPT22
AI demand / mo
251.9K
607K Google searches
CPC $0.68 · High comp.
12-month trend
−36%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
69
Fragmented · HHI 149
n = 22 answers
Native catalog
AI Mode4.8%
ChatGPT9.1%
7 distinct products
n = 44 answers
Ad rate
9.1%ChatGPT
2 ads · 2 advertisers
n = 22 answers
Opportunity
100
High
100 / 100
- Demand
- p94
- Open
- 93
- Ads
- 9
n = 44 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
100Archery51%128.4K AI asks / mo97Paintball & Airsoft23.2%58.6K AI asks / mo95Hunting15.6%39.2K AI asks / mo87Shooting & Range Accessories5.5%13.8K AI asks / mo69Clay Pigeon Shooting4.7%11.9K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 44 answers44 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Hunting & Shooting answers
n = 22 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 149Leader 2.8%Top 3 7%
Fragmented: no brand dominates. The top 3 hold 7% of mentions; the leader 2.8%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode22