Category · United States
Climbing
135K estimated AI asks a month. AI answers name 29 brands with no clear leader, show native product carousels in 46.2% of AI Mode and 23.1% of ChatGPT answers, and carry ads in 7.7% of ChatGPT answers.
Taxonomy #7059Level 3n = 26 answers26 promptsupdated Oct 28, 2026AI Mode13ChatGPT13
AI demand / mo
135K
325.3K Google searches
CPC $0.89 · High comp.
12-month trend
−8%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
29
Fragmented · HHI 797
n = 13 answers
Native catalog
AI Mode46.2%
ChatGPT23.1%
34 distinct products
n = 26 answers
Ad rate
7.7%ChatGPT
1 ad · 1 advertiser
n = 13 answers
Opportunity
90
High
90 / 100
- Demand
- p89
- Open
- 60
- Ads
- 8
n = 26 answers
Subcategories
15 subcategories · size = AI demand · colour = opportunity
91Carabiners50.7%68.5K AI asks / mo78Quickdraws18.6%25.1K AI asks / mo70Climbing Apparel & Accessories14.1%19K AI asks / mo55Climbing Rope3.7%5K AI asks / moClimbing Harnesses3%51Ice Climbing Tools3%4.1K AI asks / moClimbing Chalk Bags2.5%Climbing Crash Pads1.7%38Belay Devices1.4%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 26 answers26 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Climbing answers
n = 13 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 797Leader 20%Top 3 40%
Fragmented: no brand dominates. The top 3 hold 40% of mentions; the leader 20%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode13