Visibility index · Spain
HR and payroll software
34 AI answers to 14 prompts name 20 brands. Factorial leads with 20.6% of mentions; the top 3 hold 46.6%.
Level 3n = 34 answers14 promptsupdated Oct 9, 2026AI Mode14ChatGPT1AI Overviews14Gemini5
AI answers
34
14 prompts
Last run Oct 9, 2026
Brands seen
20
Top 3 hold 46.6%
n = 34 answers
Concentration
Fragmented
HHI 998 · leader 20.5%
Leader
Factorial
20.6% of mentions
Avg. position #1.7
Top engine
AI Mode
41.2% of answers
4 engines sampled
Sources cited
137
Top: factorial.es 25.6%
n = 34 answers
What AI answers show
Brands and sources in the sampled answers
n = 34 answers14 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in HR and payroll software answers
- 1Factorialavg. #1.720.6%30
- 2Bizneo HRavg. #3.413%19
- 3Sesame HRavg. #3.313%19
- 4Personioavg. #2.89.6%14
- 5Woffuavg. #4.36.2%9
n = 34 answers20 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 998Leader 20.5%Top 3 46.6%
Fragmented: no brand dominates. The top 3 hold 46.6% of mentions; the leader 20.5%.
Answers behind the ranking
Every engine sampled
- Google AI Mode14
- ChatGPT1
- AI Overviews14
- Gemini5