Visibility index · Spain
Makeup
33 AI answers to 15 prompts name 25 brands. NARS leads with 9.7% of mentions; the top 3 hold 27.8%.
Level 3n = 33 answers15 promptsupdated Oct 9, 2026AI Mode15ChatGPT11AI Overviews7
AI answers
33
15 prompts
Last run Oct 9, 2026
Brands seen
25
Top 3 hold 27.8%
n = 33 answers
Concentration
Fragmented
HHI 598 · leader 9.7%
Leader
NARS
9.7% of mentions
Avg. position #4.3
Top engine
AI Mode
45.5% of answers
3 engines sampled
Sources cited
174
Top: sephora.es 15.5%
n = 33 answers
What AI answers show
Brands and sources in the sampled answers
n = 33 answers15 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in Makeup answers
- 1NARSavg. #4.39.7%17
- 2MAC Cosmeticsavg. #3.79.7%17
- 3Maybelline New Yorkavg. #2.18.5%15
- 4L'Oréal Parisavg. #3.18.5%15
- 5NYX Professional Makeupavg. #4.98%14
n = 33 answers25 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 598Leader 9.7%Top 3 27.8%
Fragmented: no brand dominates. The top 3 hold 27.8% of mentions; the leader 9.7%.
Answers behind the ranking
Every engine sampled
- Google AI Mode15
- ChatGPT11
- AI Overviews7
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