Visibility index · Mexico
HR and payroll software
42 AI answers to 14 prompts name 23 brands. Buk leads with 15.4% of mentions; the top 3 hold 37.1%.
Level 3n = 42 answers14 promptsupdated Oct 9, 2026AI Mode13ChatGPT15AI Overviews14
AI answers
42
14 prompts
Last run Oct 9, 2026
Brands seen
23
Top 3 hold 37.1%
n = 42 answers
Concentration
Fragmented
HHI 825 · leader 15.4%
Leader
Buk
15.4% of mentions
Avg. position #3.1
Top engine
ChatGPT
35.7% of answers
3 engines sampled
Sources cited
152
Top: buk.mx 17.8%
n = 42 answers
What AI answers show
Brands and sources in the sampled answers
n = 42 answers14 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in HR and payroll software answers
- 1Bukavg. #3.115.4%34
- 2CONTPAQiavg. #3.011.3%25
- 3Factorialavg. #3.410.4%23
- 4Runaavg. #2.710.4%23
- 5Aspel NOIavg. #3.99.1%20
n = 42 answers23 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 825Leader 15.4%Top 3 37.1%
Fragmented: no brand dominates. The top 3 hold 37.1% of mentions; the leader 15.4%.
Answers behind the ranking
Every engine sampled
- Google AI Mode13
- ChatGPT15
- AI Overviews14
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