Industry · Mexico
Financial Services
638 AI answers to 172 prompts name 178 brands. BBVA leads with 6.7% of mentions; the top 3 hold 15.7%.
Level 1n = 638 answers172 promptsupdated Oct 26, 2026AI Mode180ChatGPT189AI Overviews158Gemini111
AI answers
638
172 prompts · 21 indexes
Last run Oct 26, 2026
Brands seen
178
Top 3 hold 15.7%
n = 638 answers
Concentration
Fragmented
HHI 199 · leader 6.7%
Leader
BBVA
6.7% of mentions
Avg. position #3.3
Top engine
ChatGPT
29.6% of answers
4 engines sampled
Sources cited
2.8K
Top: condusef.gob.mx 7.1%
n = 638 answers
Business categories
16 business categories · size = AI answers · colour = top-3 brand share
Insurance Carriers22.4%31 brandsFinancial Services12.2%31 brandsInvestment Management11.4%22 brandsCapital Markets10.7%27 brandsCredit Intermediation7.7%25 brandsInsurance6.6%16 brandsInsurance and Employee Benefit Funds3.1%9 brandsLoan Brokers3.1%9 brandsSavings Institutions3.1%12 brandsVenture Capital and Private Equity Principals3.1%16 brandsFunds and Trusts3%15 brandsInvestment Banking3%29 brandsBanking2.7%Insurance Agencies and Brokerages2.7%Investment Advice2.7%Securities and Commodity Exchanges2.5%
What AI answers show
Brands and sources in the sampled answers
n = 638 answers172 promptsOct 26, 2026
Brands AI recommends
Share of brand mentions in Financial Services answers
- 1BBVAavg. #3.36.7%195
- 2AXAavg. #2.74.6%135
- 3GNP Segurosavg. #2.44.5%131
- 4Santanderavg. #5.03.6%106
- 5Banorteavg. #4.93.4%100
n = 638 answers178 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 199Leader 6.7%Top 3 15.7%
Fragmented: no brand dominates. The top 3 hold 15.7% of mentions; the leader 6.7%.
Answers behind the ranking
Every engine sampled
- Google AI Mode180
- ChatGPT189
- AI Overviews158
- Gemini111