Visibility index · United States
Makeup brands
81 AI answers to 15 prompts name 63 brands. e.l.f. Cosmetics leads with 6.7% of mentions; the top 3 hold 17.8%.
Level 3n = 81 answers15 promptsupdated Oct 9, 2026AI Mode21ChatGPT20AI Overviews20Gemini20
AI answers
81
15 prompts
Last run Oct 9, 2026
Brands seen
63
Top 3 hold 17.8%
n = 81 answers
Concentration
Fragmented
HHI 283 · leader 6.7%
Leader
e.l.f. Cosmetics
6.7% of mentions
Top engine
AI Mode
25.9% of answers
4 engines sampled
Sources cited
106
Top: allure.com 33%
n = 81 answers
What AI answers show
Brands and sources in the sampled answers
n = 81 answers15 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in Makeup brands answers
n = 81 answers63 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 283Leader 6.7%Top 3 17.8%
Fragmented: no brand dominates. The top 3 hold 17.8% of mentions; the leader 6.7%.
Answers behind the ranking
Every engine sampled
- Google AI Mode21
- ChatGPT20
- AI Overviews20
- Gemini20
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2 indexes · by answers