Visibility index · United States
DNA testing kits
19 AI answers to 5 prompts name 5 brands. AncestryDNA leads with 27.7% of mentions; the top 3 hold 72.3%.
Level 3n = 19 answers5 promptsupdated Oct 26, 2026AI Mode5ChatGPT5AI Overviews4Gemini5
AI answers
19
5 prompts
Last run Oct 26, 2026
Brands seen
5
Top 3 hold 72.3%
n = 19 answers
Concentration
Moderate
HHI 2,189 · leader 27.7%
Leader
AncestryDNA
27.7% of mentions
Avg. position #1.1
Top engine
AI Mode
26.3% of answers
4 engines sampled
Sources cited
85
Top: dnaweekly.com 16.5%
n = 19 answers
What AI answers show
Brands and sources in the sampled answers
n = 19 answers5 promptsOct 26, 2026
Brands AI recommends
Share of brand mentions in DNA testing kits answers
- 1AncestryDNAavg. #1.127.7%18
- 223andMeavg. #2.523.1%15
- 3MyHeritage DNAavg. #3.221.5%14
- 4FamilyTreeDNAavg. #3.318.5%12
- 5Nebula Genomicsavg. #4.09.2%6
n = 19 answers5 brands seen in total
Market concentrationModerate
FragmentedModerateConcentrated
HHI 2,189Leader 27.7%Top 3 72.3%
Moderately concentrated: the top 3 hold 72.3% of mentions; the leader 27.7%.
Answers behind the ranking
Every engine sampled
- Google AI Mode5
- ChatGPT5
- AI Overviews4
- Gemini5