Visibility index · United States
Sofas
14 AI answers to 5 prompts name 12 brands. IKEA leads with 20.5% of mentions; the top 3 hold 47.7%.
Level 3n = 14 answers5 promptsupdated Oct 19, 2026AI Mode2ChatGPT4AI Overviews3Gemini5
AI answers
14
5 prompts
Last run Oct 19, 2026
Brands seen
12
Top 3 hold 47.7%
n = 14 answers
Concentration
Fragmented
HHI 1,136 · leader 20.5%
Leader
IKEA
20.5% of mentions
Avg. position #4.0
Top engine
Gemini
35.7% of answers
4 engines sampled
Sources cited
35
Top: roomandboard.com 31.4%
n = 14 answers
What AI answers show
Brands and sources in the sampled answers
n = 14 answers5 promptsOct 19, 2026
Brands AI recommends
Share of brand mentions in Sofas answers
- 1IKEAavg. #4.020.5%9
- 2Articleavg. #3.813.6%6
- 3Lovesacavg. #3.813.6%6
- 4Room & Boardavg. #1.811.4%5
- 5Burrowavg. #2.06.8%3
n = 14 answers12 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,136Leader 20.5%Top 3 47.7%
Fragmented: no brand dominates. The top 3 hold 47.7% of mentions; the leader 20.5%.
Answers behind the ranking
Every engine sampled
- Google AI Mode2
- ChatGPT4
- AI Overviews3
- Gemini5