Visibility index · United States
Mortgage lenders
66 AI answers to 15 prompts name 41 brands. Rocket Mortgage leads with 11.7% of mentions; the top 3 hold 28.2%.
Level 3n = 66 answers15 promptsupdated Oct 9, 2026AI Mode17ChatGPT15AI Overviews17Gemini17
AI answers
66
15 prompts
Last run Oct 9, 2026
Brands seen
41
Top 3 hold 28.2%
n = 66 answers
Concentration
Fragmented
HHI 503 · leader 11.7%
Leader
Rocket Mortgage
11.7% of mentions
Avg. position #2.6
Top engine
AI Mode
25.8% of answers
4 engines sampled
Sources cited
265
Top: bankrate.com 21.9%
n = 66 answers
What AI answers show
Brands and sources in the sampled answers
n = 66 answers15 promptsOct 9, 2026
Brands AI recommends
Share of brand mentions in Mortgage lenders answers
- 1Rocket Mortgageavg. #2.611.7%44
- 2Navy Federal Credit Unionavg. #5.010.1%38
- 3Chaseavg. #4.96.4%24
- 4Veterans United Home Loansavg. #4.76.4%24
- 5Bank of Americaavg. #5.25.6%21
n = 66 answers41 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 503Leader 11.7%Top 3 28.2%
Fragmented: no brand dominates. The top 3 hold 28.2% of mentions; the leader 11.7%.
Answers behind the ranking
Every engine sampled
- Google AI Mode17
- ChatGPT15
- AI Overviews17
- Gemini17
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3 indexes · by answers