Industry · United States
Retail
658 AI answers to 164 prompts name 365 brands. Amazon leads with 5.5% of mentions; the top 3 hold 12.8%.
Level 1n = 658 answers164 promptsupdated Oct 25, 2026AI Mode166ChatGPT165AI Overviews151Gemini176
AI answers
658
164 prompts · 22 indexes
Last run Oct 25, 2026
Brands seen
365
Top 3 hold 12.8%
n = 658 answers
Concentration
Fragmented
HHI 103 · leader 5.5%
Leader
Amazon
5.5% of mentions
Avg. position #4.6
Top engine
Gemini
26.7% of answers
4 engines sampled
Sources cited
1.7K
Top: reddit.com 6.5%
n = 658 answers
Business categories
18 business categories · size = AI answers · colour = top-3 brand share
Retail Health and Personal Care Products19.9%89 brandsRetail Apparel and Fashion19%98 brandsRetail Groceries11.9%39 brandsRetail10.9%42 brandsRetail Art Dealers3%10 brandsRetail Books and Printed News3%9 brandsRetail Musical Instruments3%11 brandsRetail Art Supplies2.9%11 brandsRetail Gasoline2.9%12 brandsRetail Office Supplies and Gifts2.9%9 brandsRetail Pharmacies2.9%13 brandsRetail Luxury Goods and Jewelry2.7%14 brandsRetail Recyclable Materials & Used Merchandise2.7%9 brandsRetail Appliances, Electrical, and Electronic Equipment2.6%Retail Florists2.6%11 brandsRetail Building Materials and Garden Equipment2.4%7 brandsRetail Furniture and Home Furnishings2.4%15 brandsRetail Motor Vehicles2.1%10 brands
What AI answers show
Brands and sources in the sampled answers
n = 658 answers164 promptsOct 25, 2026
Brands AI recommends
Share of brand mentions in Retail answers
- 1Amazonavg. #4.65.5%204
- 2Walmartavg. #3.13.7%138
- 3Targetavg. #5.23.6%134
- 4Costcoavg. #5.62.1%78
- 5Instacartavg. #3.81.9%72
n = 658 answers365 brands seen in total
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 103Leader 5.5%Top 3 12.8%
Fragmented: no brand dominates. The top 3 hold 12.8% of mentions; the leader 5.5%.
Answers behind the ranking
Every engine sampled
- Google AI Mode166
- ChatGPT165
- AI Overviews151
- Gemini176