Compare · Google taxonomy #1013
Camping & Hiking
Camping y senderismo · Sporting Goods › Outdoor Recreation
n = 66 answers66 promptsOct 28, 2026Mexico
Camping y senderismo
n = 18 answers18 promptsOct 27, 2026Leader Buck Knives7.7%
United States
Camping & Hiking
n = 32 answers32 promptsOct 28, 2026Leader Sea to Summit6.3%
Spain
Camping y senderismo
n = 16 answers16 promptsOct 28, 2026Leader Buck7.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 5.3× higher in the US (298.5K asks a month) than in Spain (56K).
- Shopping carousels show up 3.8× more often in the US (23.7% of answers) than in Mexico (6.3%).
- A different brand leads in each country: Buck Knives in Mexico, Sea to Summit in the US and Buck in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Search demand is growing in every country (+12% to +35% year on year).
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, REI in the US and Decathlon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
76K
298.5K
56K
Google searches / month
183K
719.3K
135K
Search trend
up +12%
Peak: Jan 2026
up +14%
Peak: Jun 2026
up +35%
Peak: Aug 2026
Cost per click
MX$2.01
High competition
$0.67
High competition
€0.16
High competition
Shopping carousel
6.3%
AI Mode 12.5% · ChatGPT 0%
23.7%
AI Mode 28.6% · ChatGPT 18.8%
18.8%
AI Mode 0% · ChatGPT 37.5%
Ads in answers
0%
0 ads seen
6.3%
1 ads seen
0%
0 ads seen
Brands named
13
Top 3 hold 23.1%
44
Top 3 hold 14.6%
13
Top 3 hold 23.1%
Concentration
Fragmented
HHI 769
Fragmented
HHI 252
Fragmented
HHI 769
Products in carousels
2
Median MX$1,934
28
Median $89.97
12
Median €64.72
Opportunity
High99
High99
High95
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
13 brands
United States
44 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
2 products
United States
28 products
Spain
12 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure