Category · United States
Camping & Hiking
298.5K estimated AI asks a month. AI answers name 44 brands with no clear leader, show native product carousels in 28.6% of AI Mode and 18.8% of ChatGPT answers, and carry ads in 6.3% of ChatGPT answers.
Taxonomy #1013Level 3n = 32 answers32 promptsupdated Oct 28, 2026AI Mode16ChatGPT16
AI demand / mo
298.5K
719.3K Google searches
CPC $0.67 · High comp.
12-month trend
+14%
Peak Jun
Oct 2025 – Sep 2026
Brands seen
44
Fragmented · HHI 252
n = 16 answers
Native catalog
AI Mode28.6%
ChatGPT18.8%
28 distinct products
n = 32 answers
Ad rate
6.3%ChatGPT
1 ad · 1 advertiser
n = 16 answers
Opportunity
99
High
99 / 100
- Demand
- p94
- Open
- 85
- Ads
- 6
n = 32 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
94Camp Furniture38.2%114.1K AI asks / mo92Tents27.9%83.4K AI asks / mo86Sleeping Bags15.3%45.7K AI asks / mo69Hiking Poles4.6%13.7K AI asks / mo69Portable Toilets & Showers3.8%11.5K AI asks / mo62Portable Water Filters & Purifiers2.5%7.5K AI asks / mo62Sleeping Pads2.5%7.5K AI asks / mo10Camping Lights & Lanterns1.4%4.1K AI asks / mo47Sleeping Bag Liners1.1%Mosquito Nets & Insect Screens0.9%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 32 answers32 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Camping & Hiking answers
n = 16 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 252Leader 6.3%Top 3 14.6%
Fragmented: no brand dominates. The top 3 hold 14.6% of mentions; the leader 6.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode16