Compare · Google taxonomy #1081
Basketball Baloncesto · Sporting Goods › Athletics
n = 22 answers · 22 prompts · Oct 28, 2026 Mexico
Baloncesto
n = 8 answers · 8 prompts · Oct 27, 2026 Open W Leader Wilson 33.3% United States
Basketball
n = 10 answers · 10 prompts · Oct 28, 2026 Open S Leader Spalding 22.2% Spain
Baloncesto
n = 4 answers · 4 prompts · Oct 28, 2026 Open M Leader Molten 25%
What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 158× higher in the US (727.8K asks a month) than in Spain (4.6K). Best opportunity: the US, scoring 90 (high) against 19 in Mexico. AI answers show a shopping carousel 37.5% of the time in Mexico, but almost never in Spain (0%). Search demand is growing in the US (+6%) but shrinking in Mexico (−17%) and Spain (−5%). ChatGPT shows ads in 25% of these answers in Mexico vs 0% in Spain. A different brand leads in each country: Wilson in Mexico, Spalding in the US and Molten in Spain. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
37.5%
AI Mode 0% · ChatGPT 75%
12.5%
AI Mode 25% · ChatGPT 0%
0%
AI Mode 0% · ChatGPT 0%
Not enough data
Needs more answers
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 22 answers22 promptsOct 28, 2026
