Category · Mexico
Basketball
16.4K estimated AI asks a month. AI answers name 3 brands (Wilson alone holds 33.3%), show native product carousels in 75% of ChatGPT answers, and carry ads in 25% of ChatGPT answers.
Taxonomy #1081Level 3n = 8 answers8 promptsupdated Oct 27, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
16.4K
39.4K Google searches
CPC MX$2.80 · High comp.
12-month trend
−17%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
3
Concentrated · HHI 3,333
n = 4 answers
Native catalog
AI Mode0%
ChatGPT75%
5 distinct products
n = 8 answers
Ad rate
25%ChatGPT
1 ad · 1 advertiser
n = 4 answers
Opportunity
19
Low
19 / 100
- Demand
- p87
- Open
- 0
- Ads
- 25
n = 8 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
25Basketballs56.3%9.2K AI asks / mo74Basketball Hoops25.1%4.1K AI asks / mo69Basketball Hoop Parts & Accessories18.5%3K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Basketball answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationConcentrated
FragmentedModerateConcentrated
HHI 3,333Leader 33.3%Top 3 100%
Concentrated: a few brands own the answers. The top 3 hold 100%; the leader 33.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4