Compare · Google taxonomy #1239
Toys & Games
Juegos y juguetes
n = 422 answers382 promptsOct 28, 2026Mexico
Juegos y juguetes
n = 124 answers104 promptsOct 28, 2026Leader LEGO1.5%
United States
Toys & Games
n = 200 answers200 promptsOct 28, 2026Leader Melissa & Doug1.7%
Spain
Juegos y juguetes
n = 98 answers78 promptsOct 28, 2026Leader Maisto2%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 9.1× higher in the US (2.8M asks a month) than in Spain (306.6K).
- Search demand is growing in the US (+7%) but shrinking in Mexico (−26%).
- ChatGPT shows ads in 46.8% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.7× more often in the US (29% of answers) than in Spain (10.7%).
- A different brand leads in each country: LEGO in Mexico, Melissa & Doug in the US and Maisto in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
403K
2.8M
306.6K
Google searches / month
971.2K
6.7M
738.9K
Search trend
down −26%
Peak: Oct 2025
up +7%
Peak: Aug 2026
up +4%
Peak: Oct 2025
Cost per click
MX$4.62
High competition
$1.12
High competition
€0.75
High competition
Shopping carousel
15.4%
AI Mode 8.8% · ChatGPT 21%
29%
AI Mode 25% · ChatGPT 33%
10.7%
AI Mode 3.6% · ChatGPT 16.3%
Ads in answers
46.8%
29 ads seen
22%
23 ads seen
0%
0 ads seen
Brands named
128
Top 3 hold 3.8%
307
Top 3 hold 4.5%
101
Top 3 hold 3.9%
Concentration
Fragmented
HHI 79
Fragmented
HHI 41
Fragmented
HHI 100
Products in carousels
70
Median MX$502
245
Median $57.99
57
Median €599
Opportunity
Medium50
Medium50
Low44
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
128 brands
United States
307 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
70 products
- 1Amazon35.4%16
- 2Mercado Libre31.3%27
- 3Walmart9.1%4
United States
245 products
- 1Walmart18.5%38
- 2Target9.4%23
- 3Etsy7%6
Spain
57 products
- 1Amazon23.9%16
- 2Mi Caseta de Jardín15.5%1
- 3FesMés7%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure