Category · Spain
Toys & Games
306.6K estimated AI asks a month. AI answers name 101 brands with no clear leader and show native product carousels in 3.6% of AI Mode and 16.3% of ChatGPT answers.
Taxonomy #1239Level 1n = 98 answers78 promptsupdated Oct 28, 2026AI Mode39ChatGPT49AI Overviews10
AI demand / mo
306.6K
738.9K Google searches
CPC €0.75 · High comp.
12-month trend
+4%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
101
Fragmented · HHI 100
n = 49 answers
Native catalog
AI Mode3.6%
ChatGPT16.3%
57 distinct products
n = 88 answers
Ad rate
0%ChatGPT
No ads captured
n = 49 answers
Opportunity
44
Low
44 / 100
- Demand
- p44
- Open
- 96
- Ads
- 0
n = 98 answers
Subcategories
5 subcategories · size = AI demand · colour = opportunity
94Toys67.9%208.1K AI asks / mo72Games16.4%50.3K AI asks / mo48Puzzles10.2%31.2K AI asks / mo53Outdoor Play Equipment5.6%17.1K AI asks / mo
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 98 answers78 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Toys & Games answers
n = 49 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 100Leader 2%Top 3 3.9%
Fragmented: no brand dominates. The top 3 hold 3.9% of mentions; the leader 2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode39
- AI Overviews10