Compare · Google taxonomy #133
Plumbing
Fontanería · Hardware
n = 176 answers176 promptsOct 28, 2026Mexico
Fontanería
n = 28 answers28 promptsOct 27, 2026Leader Interceramic12.5%
United States
Plumbing
n = 102 answers102 promptsOct 28, 2026Leader Kohler5.8%
Spain
Fontanería
n = 46 answers46 promptsOct 28, 2026Leader Roca9.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 12× higher in the US (1.1M asks a month) than in Mexico (86.9K).
- ChatGPT shows ads in 52.9% of these answers in the US vs 0% in Spain.
- Shopping carousels show up 2.5× more often in the US (29.3% of answers) than in Mexico (11.9%).
- A different brand leads in each country: Interceramic in Mexico, Kohler in the US and Roca in Spain.
- Best opportunity: the US, scoring 81 (high) against 68 in Mexico.
- A different store leads the shopping carousels in each country: Amazon in Mexico, Home Depot in the US and Leroy Merlin in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
86.9K
1.1M
89.6K
Google searches / month
209.3K
2.5M
215.9K
Search trend
down −4%
Peak: Apr 2026
up +2%
Peak: Apr 2026
no change 0%
Peak: Apr 2026
Cost per click
MX$2.72
High competition
$2.71
High competition
€0.29
High competition
Shopping carousel
11.9%
AI Mode 16.7% · ChatGPT 7.1%
29.3%
AI Mode 27.1% · ChatGPT 31.4%
15.5%
AI Mode 4.8% · ChatGPT 26.1%
Ads in answers
42.9%
6 ads seen
52.9%
36 ads seen
0%
0 ads seen
Brands named
15
Top 3 hold 25%
128
Top 3 hold 10.9%
37
Top 3 hold 17.1%
Concentration
Fragmented
HHI 703
Fragmented
HHI 118
Fragmented
HHI 327
Products in carousels
11
Median MX$899
172
Median $100
51
Median €159
Opportunity
High68
High81
High81
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
15 brands
United States
128 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
11 products
- 1Amazon22.2%3
- 2Mercado Libre16.7%3
- 3Home Depot11.1%2
United States
172 products
- 1Home Depot37.3%34
- 2Lowe's10.8%15
- 3Walmart5.4%8
Spain
51 products
- 1Leroy Merlin26.3%14
- 2Amazon15.8%6
- 3Obramat6.6%5
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure