Category · United States
Plumbing
1.1M estimated AI asks a month. AI answers name 128 brands with no clear leader, show native product carousels in 27.1% of AI Mode and 31.4% of ChatGPT answers, and carry ads in 52.9% of ChatGPT answers.
Taxonomy #133Level 2n = 102 answers102 promptsupdated Oct 28, 2026AI Mode51ChatGPT51
AI demand / mo
1.1M
2.5M Google searches
CPC $2.71 · High comp.
12-month trend
+2%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
128
Fragmented · HHI 118
n = 51 answers
Native catalog
AI Mode27.1%
ChatGPT31.4%
172 distinct products
n = 102 answers
Ad rate
52.9%ChatGPT
36 ads · 20+ advertisers
n = 51 answers
Opportunity
81
High
81 / 100
- Demand
- p84
- Open
- 89
- Ads
- 53
n = 102 answers
Subcategories
10 subcategories · size = AI demand · colour = opportunity
92Plumbing Fixtures36.3%383.2K AI asks / mo94Plumbing Fixture Hardware & Parts34.9%368.8K AI asks / mo84Water Dispensing & Filtration14.7%154.9K AI asks / mo88Plumbing Fittings & Supports12%127.1K AI asks / mo
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 102 answers102 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Plumbing answers
n = 51 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 118Leader 5.8%Top 3 10.9%
Fragmented: no brand dominates. The top 3 hold 10.9% of mentions; the leader 5.8%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode51