Compare · Google taxonomy #141
Cameras & Optics
Cámaras y ópticas
n = 148 answers148 promptsOct 28, 2026Mexico
Cámaras y ópticas
n = 32 answers32 promptsOct 28, 2026Leader Canon5%
United States
Cameras & Optics
n = 88 answers88 promptsOct 28, 2026Leader Canon7.5%
Spain
Cámaras y ópticas
n = 28 answers28 promptsOct 28, 2026Leader Sony9.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 13× higher in the US (830.1K asks a month) than in Spain (65.7K).
- ChatGPT shows ads in 56.8% of these answers in the US vs 0% in Spain.
- Canon leads in Mexico and the US; Sony in Spain.
- 2 of the top 5 brands are the same in all three countries: Canon and Sony.
- The top 3 brands hold 29% of mentions in Spain but 12.5% in Mexico: Mexico is the more open market.
- Best opportunity: Mexico, scoring 19 (low) against 6 in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
103.3K
830.1K
65.7K
Google searches / month
249K
2M
158.3K
Search trend
down −5%
Peak: Oct 2025
down −15%
Peak: Nov 2025
down −18%
Peak: Oct 2025
Cost per click
MX$5.31
High competition
$2.28
High competition
€0.21
High competition
Shopping carousel
22.8%
AI Mode 14.3% · ChatGPT 31.3%
21.6%
AI Mode 20.5% · ChatGPT 22.7%
17.2%
AI Mode 20% · ChatGPT 14.3%
Ads in answers
25%
4 ads seen
56.8%
28 ads seen
0%
0 ads seen
Brands named
38
Top 3 hold 12.5%
111
Top 3 hold 15.1%
23
Top 3 hold 29%
Concentration
Fragmented
HHI 275
Fragmented
HHI 171
Fragmented
HHI 552
Products in carousels
39
Median MX$1,470
60
Median $200
29
Median €103
Opportunity
Low19
Low13
Low6
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
111 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
39 products
- 1Amazon25.9%6
- 2Mercado Libre14.8%7
- 3Liverpool3.7%2
United States
60 products
- 1Adorama15.7%7
- 2B&H Photo-Video-Audio12.9%6
- 3Best Buy7.1%5
Spain
29 products
- 1Amazon17.1%3
- 2Amaina Systems8.6%1
- 3Bresser8.6%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure