Mexico
Manualidades
n = 92 answers · 92 prompts · Oct 27, 2026 Open A Leader Arletex 1.3% United States
Arts & Crafts
n = 180 answers · 180 prompts · Oct 28, 2026 Open S Leader Singer 1.9% Spain
Manualidades
n = 68 answers · 68 prompts · Oct 28, 2026 Open MB Leader Mercería Botton 5% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 7.2× higher in the US (1.3M asks a month) than in Spain (186.1K). ChatGPT shows ads in 41.3% of these answers in Mexico vs 0% in Spain. Shopping carousels show up 2.7× more often in the US (20.8% of answers) than in Mexico (7.6%). A different brand leads in each country: Arletex in Mexico, Singer in the US and Mercería Botton in Spain. Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US. Search demand is shrinking in every country (−6% to −13% year on year). Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
7.6%
AI Mode 8.8% · ChatGPT 6.5%
20.8%
AI Mode 23.7% · ChatGPT 17.8%
11.9%
AI Mode 12% · ChatGPT 11.8%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
123 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 340 answers340 promptsOct 28, 2026
