Compare · Google taxonomy #1604
Clothing
Prendas de vestir · Apparel & Accessories
n = 384 answers344 promptsOct 28, 2026Mexico
Prendas de vestir
n = 114 answers94 promptsOct 27, 2026Leader Zara3.3%
United States
Clothing
n = 152 answers152 promptsOct 28, 2026Leader Patagonia1%
Spain
Prendas de vestir
n = 118 answers98 promptsOct 28, 2026Leader Zara4.1%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 14× higher in the US (4.2M asks a month) than in Spain (291.2K).
- Search demand is growing in Spain (+11%) but shrinking in Mexico (−9%) and the US (−8%).
- ChatGPT shows ads in 29.8% of these answers in Mexico vs 0% in Spain.
- Zara leads in Mexico and Spain; Patagonia in the US.
- Shopping carousels show up 2× more often in the US (24.2% of answers) than in Mexico (12.2%).
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Etsy in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
420.8K
4.2M
291.2K
Google searches / month
1M
10.1M
701.7K
Search trend
down −9%
Peak: Oct 2025
down −8%
Peak: Nov 2025
up +11%
Peak: Jul 2026
Cost per click
MX$3.44
High competition
$1.33
High competition
€0.22
High competition
Shopping carousel
12.2%
AI Mode 22.7% · ChatGPT 3.5%
24.2%
AI Mode 23.3% · ChatGPT 25%
20.7%
AI Mode 29.2% · ChatGPT 13.6%
Ads in answers
29.8%
17 ads seen
14.5%
11 ads seen
0%
0 ads seen
Brands named
74
Top 3 hold 10%
282
Top 3 hold 3%
126
Top 3 hold 9.7%
Concentration
Fragmented
HHI 160
Fragmented
HHI 38
Fragmented
HHI 103
Products in carousels
146
Median MX$449
197
Median $74.13
312
Median €40.00
Opportunity
High95
High100
High93
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
74 brands
United States
282 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
146 products
- 1Mercado Libre25.7%17
- 2Amazon20.4%11
- 3Etsy4.2%3
United States
197 products
- 1Etsy6%7
- 2Walmart4.7%10
- 3Nordstrom4.3%9
Spain
312 products
- 1Amazon18.2%15
- 2Decathlon4.8%8
- 3El Corte Inglés4.2%14
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure