Category · Mexico
Clothing
420.8K estimated AI asks a month. AI answers name 74 brands with no clear leader, show native product carousels in 22.7% of AI Mode and 3.5% of ChatGPT answers, and carry ads in 29.8% of ChatGPT answers.
Taxonomy #1604Level 2n = 114 answers94 promptsupdated Oct 27, 2026AI Mode47ChatGPT57AI Overviews10
AI demand / mo
420.8K
1M Google searches
CPC MX$3.44 · High comp.
12-month trend
−9%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
74
Fragmented · HHI 160
n = 57 answers
Native catalog
AI Mode22.7%
ChatGPT3.5%
146 distinct products
n = 104 answers
Ad rate
29.8%ChatGPT
17 ads · 5 advertisers
n = 57 answers
Opportunity
95
High
95 / 100
- Demand
- p96
- Open
- 90
- Ads
- 30
n = 114 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
87Underwear & Socks27.1%114.2K AI asks / mo64Dresses16.3%68.5K AI asks / mo92Wedding & Bridal Party Dresses13.3%56K AI asks / mo88Pants7.3%30.7K AI asks / mo97Uniforms6.3%26.7K AI asks / mo86Swimwear6%25.1K AI asks / mo63Skirts5.3%22.1K AI asks / mo93Sleepwear & Loungewear5%20.9K AI asks / mo81Outerwear4.9%20.5K AI asks / mo80Suits3%12.7K AI asks / mo34Traditional & Ceremonial Clothing1.5%6.2K AI asks / moBaby & Toddler Clothing62Outfit Sets1%Shorts
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 114 answers94 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Clothing answers
n = 57 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 160Leader 3.3%Top 3 10%
Fragmented: no brand dominates. The top 3 hold 10% of mentions; the leader 3.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode47
- AI Overviews10