Mexico
Ropa de abrigo
n = 10 answers · 8 prompts · Oct 27, 2026 Open TN Leader The North Face 14.3% United States
Outerwear
n = 10 answers · 10 prompts · Oct 28, 2026 Open P Leader Patagonia 22.2% Spain
Ropa de abrigo
n = 16 answers · 12 prompts · Oct 28, 2026 Open GT Leader Gore-Tex 11.8% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 7.8× higher in the US (159.4K asks a month) than in Mexico (20.5K). Shopping carousels show up 2.8× more often in the US (40% of answers) than in Spain (14.3%). A different brand leads in each country: The North Face in Mexico, Patagonia in the US and Gore-Tex in Spain. ChatGPT shows ads in 20% of these answers in Mexico vs 0% in Spain. The top 3 brands hold 44.4% of mentions in the US but 23.5% in Spain: Spain is the more open market. Best opportunity: Spain, scoring 94 (high) against 81 in Mexico. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
22.2%
AI Mode 50% · ChatGPT 0%
40%
AI Mode 40% · ChatGPT 40%
14.3%
AI Mode 33.3% · ChatGPT 0%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 36 answers30 promptsOct 28, 2026
