Category · Mexico
Outerwear
20.5K estimated AI asks a month. AI answers name 7 brands with no clear leader, show native product carousels in 50% of AI Mode answers, and carry ads in 20% of ChatGPT answers.
Taxonomy #203Level 3n = 10 answers8 promptsupdated Oct 27, 2026AI Mode4ChatGPT5AI Overviews1
AI demand / mo
20.5K
49.5K Google searches
CPC MX$3.37 · High comp.
12-month trend
−61%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
7
Fragmented · HHI 1,429
n = 5 answers
Native catalog
AI Mode50%
ChatGPT0%
22 distinct products
n = 9 answers
Ad rate
20%ChatGPT
1 ad · 1 advertiser
n = 5 answers
Opportunity
81
High
81 / 100
- Demand
- p89
- Open
- 57
- Ads
- 20
n = 10 answers
Subcategories
6 subcategories · size = AI demand · colour = opportunity
49Vests54.7%11.2K AI asks / mo77Coats & Jackets24.4%5K AI asks / mo70Chaps16.4%3.4K AI asks / mo36Rain Pants2%415 AI asks / moSnow Pants & Suits1.5%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 10 answers8 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Outerwear answers
n = 5 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,429Leader 14.3%Top 3 42.9%
Fragmented: no brand dominates. The top 3 hold 42.9% of mentions; the leader 14.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4
- AI Overviews1